Lend an ear, grow your brand

Deirdre Breakenridge, co-author of the 2009 industry manual Putting the Public Back into Public Relations: How Social Media is Reinventing the Aging Business of PR, offered some strategic tips on how to use social networks to advance your brand at a recent keynote address at a Washington, D.C., conference. Her biggest point: Before you decide to throw up [...]

“It’s OK to be imperfect”

“It’s really kind of fun to make mistakes in social media because you can learn and recover very quickly,” says Luanne Lawrence, vice president of university advancement at Oregon State University. Since launching its “Powered by Orange“ social-media campaign last year, the school has completely changed its marketing approach for the under-40 crowd. It’s stopped buying [...]