Go, Go, Gov 2.0!

I’m covering Gov 2.0 for SmartBrief this week, live-tweeting from @sbosm in the mornings and blogging for the SmartBlog every day. Here’s my post for today, on how to improve your content’s chances of going viral. Watch this space for an expanded version of Dan Zarrella‘s advice in the next couple of days.

Pakistan is the new China

Pakistan is now blocking proxy servers, specific Twitter accounts and news stories. What’s even more crazy-making is that there are angry mobs out there showing public support for this, and all the sane people are too scared to speak up. Heck, even Pervez Musharraf says it’s a great idea. Farieha Aziz, an assistant editor for [...]

Up next: a ban on your brain

“Hey everyone in Pakistan, are you really not on Facebook anymore?” I typed into my status update box yesterday. Silence. Ten minutes later, still nothing. I had a moment of blind panic when I realized they were really not there. There are some friends in Pakistan I count on seeing online every day, even if [...]

Lend an ear, grow your brand

Deirdre Breakenridge, co-author of the 2009 industry manual Putting the Public Back into Public Relations: How Social Media is Reinventing the Aging Business of PR, offered some strategic tips on how to use social networks to advance your brand at a recent keynote address at a Washington, D.C., conference. Her biggest point: Before you decide to throw up [...]