How to create a social media release

The difference between a social media release and a traditional press release is about the same as that between a 3-D movie and standard-definition TV. So how do you create a social media release? Read my latest post on the SmartBlog on Social Media to find out.

Twelve ways to get retweeted

Social media wizard Dan Zarrella, author of The Social Media Marketing Book, has won rave reviews from industry players like Guy Kawasaki and Brian Solis. Zarrella was in Washington, D.C., recently for the Gov 2.0 conference and led a presentation on why certain pieces of content go viral. Ideas do not spread because they are “good,” he said. [...]

While you were banned…

The Lahore High Court in Pakistan lifted the country’s ban on Facebook a couple of days ago. That’s not such a surprise, as all initial news stories had reported the ban would last until May 31. Several interesting things happened during the 13 days the ban was in place: Resourceful folks in Pakistan continued to [...]