Up next: a ban on your brain

“Hey everyone in Pakistan, are you really not on Facebook anymore?” I typed into my status update box yesterday. Silence. Ten minutes later, still nothing. I had a moment of blind panic when I realized they were really not there. There are some friends in Pakistan I count on seeing online every day, even if [...]

Lend an ear, grow your brand

Deirdre Breakenridge, co-author of the 2009 industry manual Putting the Public Back into Public Relations: How Social Media is Reinventing the Aging Business of PR, offered some strategic tips on how to use social networks to advance your brand at a recent keynote address at a Washington, D.C., conference. Her biggest point: Before you decide to throw up [...]

10 things to do before you get laid off

Mark Schoeff felt pretty secure in his job as a Washington correspondent for a publication on workforce management. He didn’t think the growing trouble in the journalism industry could affect him. Then he got laid off. The news hit him like a ton of bricks. What really stung toward the end of that final HR [...]

“It’s OK to be imperfect”

“It’s really kind of fun to make mistakes in social media because you can learn and recover very quickly,” says Luanne Lawrence, vice president of university advancement at Oregon State University. Since launching its “Powered by Orange“ social-media campaign last year, the school has completely changed its marketing approach for the under-40 crowd. It’s stopped buying [...]